Overview
See what the shopper sees at the shelf.
FMCG suppliers invest in trade agreements, displays and promotions, then depend on stores to deliver them. A mystery shopper visit gives you independent evidence of what reached the shelf.
Shoppers record availability, placement, pricing and promotional material, and note how staff and brand promoters talk about your products.
The findings give your sales and trade marketing teams evidence for conversations with retail partners and a way to measure whether execution improves.
Shelf availability
Find out where your lines are missing or hard to find.
Promotion compliance
Check that displays and offers are in place and priced correctly.
Staff advice
Hear what store staff and promoters say about your range.
How it works
Four steps from brief to better service.
Define
We agree your standards, touchpoints and scoring so the scorecard reflects your brand, not a template.
Calibrate
Matched shoppers are briefed on the scenario and scorecard so every visit is judged the same way.
Visit
Shoppers visit the agreed stores, record what they find with the evidence you require, and submit reports.
Report and review
RCA quality-checks every report, delivers scores and verbatim comments, and walks your team through the priorities.
In more detail
Built around your trade plan
We design the scorecard from your own planogram, promotion calendar and execution standards, and agree the sample of stores and channels with you. Results can be reported by account, region and store.
Questions
Frequently asked questions
Do you mystery shop for FMCG and consumer goods suppliers?
Yes. We design programmes for suppliers who want independent evidence of execution in store, including availability, display, promotion and staff advice.
Can shoppers check promotions and pricing?
Yes. The scorecard includes whether the promotion is in place and whether the shelf price matches the offer.
Can you assess brand promoters?
Yes. Shoppers can score how promoters and demonstrators approach shoppers, present your products and handle questions.
Which stores can be covered?
We agree the sample with you across the retail accounts and regions that matter to your business.
How is this different from a retail programme?
A retail programme measures one retailer's store experience. An FMCG programme measures how your products are presented and sold across many retailers. See also mystery shopper for retail.